Why Professional Photography Matters When Selling Your Home

Guest post by Neil Gortler

When interviewing prospective agents to sell your home it’s a good idea to listen carefully for the ones who offer professional photography. Many agents and agencies will post pictures on the internet, and though these images may serve a purpose, less than professional pictures are not the best way to showcase your home. You need the expertise of a trusted professional who can bring your home to life by presenting your space in the best light possible. The ability to do so only comes with talent and real estate industry experience so it’s just as important for your realtor to have a photographer who has a proven track record.

As an agent I understand that today most people use the internet to search for homes. As many as 40% of home buyers find their home online and this is exactly why you must have great pictures. The competition is fierce and it is to your advantage to make an impact with images that really bring out the best features in your home. Doing so may be the only opportunity you get to win that first impression with a perspective buyer. A picture is worth 1000 words; and in this case awesome pictures can mean buyers at your door. Don’t settle for photographs of your home taken with phones or tablets. You need images that will stand out from what’s already out there and will help in bring in the offers. You must ask for and expect high quality high-resolution professional photographs that provide the best representation of what is probably your most valuable possession… your home.

Selling your home is a process that doesn’t have to be hard.  Make a  commitment to get the help you need from an expert.